I have been in the fashion the fashion industry for now 20 years. As moved thro' my professional life, at one point i started seeing what others are wearing (those whom i respected) and started to buy those brands. Brands made who i am through showing off the logos. I bought clothing brands which are considered premium. Little did i know i am getting into a trap.
It needed a lot of time for me to realize finally clothing is for my comfort and functional need. May be i took years to realize that. It is just that i want to contribute and share my views on real value. You may get some insights into what it costs for you when you choose next time around.
For those who are new to the fashion and clothing industry, there are many types of brands
- National brands
- International brands
These brands create an aspiration through their communication and advertising. There is a lot of money spent in creating this perception. For any business to be profitable one needs to cover these costs by marking up the price. Do you know the price you pay for any of these brands is 3-4 times the cost of the products. That is a lot.
Does this matter to you? There are lots of good shirts/ trousers, jeans etcin the market place. How would you know which one pick ? which is of best value to me?
Here is a tip for you?
Whenever you go to any retail outlet , ask the store staff, which are your private brands? Private brands are the brands retailers create which comes directly from manufacturing to retail without any intermediaries and you get best of value.
Ask yourself, why are you buying brands? Is it for seeking validation from your community? Do you really need that ? Is authentic value is what you are looking for ?
Go ahead and choose what are you are comfortable.
Keep watching this space. I will keep sharing how you get value out of your spends in clothing for each one of you and your family.
It needed a lot of time for me to realize finally clothing is for my comfort and functional need. May be i took years to realize that. It is just that i want to contribute and share my views on real value. You may get some insights into what it costs for you when you choose next time around.
For those who are new to the fashion and clothing industry, there are many types of brands
- National brands
- International brands
These brands create an aspiration through their communication and advertising. There is a lot of money spent in creating this perception. For any business to be profitable one needs to cover these costs by marking up the price. Do you know the price you pay for any of these brands is 3-4 times the cost of the products. That is a lot.
Does this matter to you? There are lots of good shirts/ trousers, jeans etcin the market place. How would you know which one pick ? which is of best value to me?
Here is a tip for you?
Whenever you go to any retail outlet , ask the store staff, which are your private brands? Private brands are the brands retailers create which comes directly from manufacturing to retail without any intermediaries and you get best of value.
Ask yourself, why are you buying brands? Is it for seeking validation from your community? Do you really need that ? Is authentic value is what you are looking for ?
Go ahead and choose what are you are comfortable.
Keep watching this space. I will keep sharing how you get value out of your spends in clothing for each one of you and your family.
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